What We Do

Our mission

Arrow Birth empowers families in every step of the parenthood path through innovative education, professional support and investing in improving families’ lives worldwide. 

Our Team

Tara Campbell Lussier
Co-Founder + Partner
Mari Stutzman Smith
Co-Founder + Partner
Photo © Tony Powell. Veluxe C Suite. October 4, 2016

Karen Stultz

Director of Operations
Jacob Pinkney
Director of Digital Marketing
Bridget Bendjy
Director of Finance

Kaitlin Stoutenburgh

Director of Social Media

Sarah Moon

Director of Technology
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India Olchefske
Outreach Strategist
Caroline Wiedl
Director of Content
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Our vision is that every family member feels safe, empowered and supported wherever they are on their parenthood path.

Our Story

It all started in our Nation's capital as doulas, birth workers + community leaders
The support journey spoke to Arrow Birth's founders before they ever became mothers themselves. Tara and Mari took the life-changing toLabor Doula Certification and began the journey of supporting families through pregnancy, labor, birth + postpartum. Through the rewarding work of attending hundreds of births, they found their true calling; supporting women, families and babies in what mattered most. During this time Mari and Tara co-founded several birth support groups in the DC area and were active in statewide birth advocacy work.
Colleagues brought to light the work of Midwives for Haiti
Tara and Mari's network of birth professionals grew and colleagues became dear friends. Some of their midwife friends shared stories of trips to Haiti with the non-profit, Midwives For Haiti. They were gut punched by the conditions their birthing sisters faced in Haiti as they viewed the pictures and read the blogs. They couldn’t imagine a world without perinatal care or facing the devastating reality of common maternal + infant deaths. Mari and Tara also knew firsthand that families here in the US were struggling with education and support as well… just in a different capacity.
Arrow Birth was born in 2016 to make a difference in people's lives
Tara and Mari were still attending births and mothering seven children combined (#doulamomlife), but the idea to help expecting and new families in the US, as well as families abroad, slowly began to take shape. They dreamed of a world where families were supported during this life-changing transition. They knew it was possible but there wasn't anything available quite like they imagined. That's when it clicked- they'd have to create it themselves. Arrow Birth was officially born in 2016 with a mission of transforming families lives during the parenthood journey, while improving lives worldwide.
Arrow is pioneering family benefits and improving lives during the parenthood transition
Arrow strives everyday to provide the best possible parenthood education and highest qualified support network - all in one platform. Our vetted experts help ease this often stressful time. Our job isn't complete until everyone we meet feels supported and cared for during this monumental transition. As we continue to grow we remain clear in our mission and vision, to improve lives during the parenthood transition. Will you join us in our mission?
Want to work with us to improve families' lives?

If you have extensive experience working with families during the transition to parenthood or want to explore a career with a fast-growing educational and family benefits company, let’s talk!

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